Spend side

Attribution engines and optimization algorithms for paid media infrastructure.

We measure what converts, then allocate against it. Campaign operations run programmatically, with no manual reconciliation and no attribution guesswork.

Capabilities

We log every touchpoint onto a single, conflict-free timeline so you always know exactly what drove a result. Campaign decisions on spend, bids, and creative selection are executed automatically against defined rules, eliminating manual intervention. According to pre-set logic, our engine continuously rebalances adspend incrementally toward the placements where marginal returns are strongest.

01

Attribution Accuracy

Deterministic event stitching across click, postback and server-side signal. Deduplicated to a single source of truth.

Sub-second event resolution

02

Programmatic Orchestration

Budget, bid and creative rotation executed by policy. Campaign operations run as code, not as spreadsheets.

Continuous rebalancing

03

Yield Optimization

Marginal-return models allocate spend to the next best unit. ROI is measured, not asserted.

Per-placement ROI curves

Integrated surfaces

  • Voluum
  • Everflow
  • Binom
  • RedTrack
  • Google Ads
  • Meta
  • TikTok Ads
  • Microsoft Ads
  • Taboola
  • Outbrain
  • PropellerAds
  • Snapchat Ads
  • Airflow
  • Python
  • SQL
  • Postgres
  • BigQuery
  • Snowflake
  • dbt

Bring us your spend, your stack and your margin target.

Access is granted pending technical qualification. Agencies and publishers operating above 500k monthly.